Construction machinery enterprises dry agricultural machinery, naturally have their many advantages.

Construction machinery enterprises dry agricultural machinery, naturally have their many advantages.

The first, of course, is the strong financial advantage. Most construction machinery enterprises have relatively strong capital strength, after years of accumulation before entering agricultural machinery, capital in hand, financing ability is also strong. For example, the construction machinery enterprise Zoomlion heavy technology mergers and acquisitionsChery Heavy IndustryAt the first time, he took out 2.088 billion yuan of daily funds. In the research and development of new agricultural machinery products, the upgrading and transformation of production equipment, the expansion of sales network and other aspects, all need a large amount of capital investment, and the capital advantage of construction machinery enterprises can ensure the smooth progress of these links.

Strong financial strength also makes the construction machinery enterprises into the agricultural machinery industry after having a strong ability to resist risks. Due to the strong financial strength, construction machinery enterprises in the face of market fluctuations, economic environment changes and other risks, enough to better deal with the risks, to maintain the stable development of enterprises. This is reflected in XCMG and Zoomlion. Even though the agricultural machinery industry is in a depressed cycle in the past two years, these two enterprises can still continue to invest in product research and development. As mentioned in the previous article, Zoomlion exhibited and many other advanced products are obvious examples.

Secondly, it has a strong strength and foundation in technology research and development. Construction machinery and agricultural machinery with the same door, in terms of technical advantages, one is that they have a strong research and development ability. Construction machinery enterprises usually have a professional research and development team and rich research and development experience, with a strong ability in product innovation and technology upgrading. Applying these capabilities to the field of agricultural machinery can promote the technological innovation of agricultural machinery products. For example, Zoomlion has applied mature new energy, new digital and artificial intelligence technologies in the field of construction machinery to agricultural machinery and equipment, and developed stepless variable speed and unmanned (auxiliary) drivingtractorAnd other new generation of high-end, intelligent, new energy products.

Second, the performance of construction machinery enterprises have advanced manufacturing technology. Construction machinery enterprises in material processing, welding, mechanical structure design and other aspects of technology Zhen in mature. For example, for the manufacturing of the frame structure and transmission parts of agricultural machinery, advanced welding technology and high-precision processing technology can be used to ensure the structural strength and reliability of agricultural machinery products, compared with some traditional agricultural machinery enterprises have more technical advantages. Like the chassis and transmission system of high-horsepower tractor, harvester transmission threshing and cleaning and walking and other key components, construction machinery enterprises can rely on their own manufacturing technology advantages, to produce better quality, more durable products.

Third, the construction machinery dry agricultural machinery has a strong professional production advantages or manufacturing advantages. Construction machinery enterprises generally have large-scale production capacity, with large-scale production equipment and production lines, by this, can quickly and efficiently produce agricultural machinery products, to meet a large number of market demand. This large-scale production capacity can reduce the production cost of unit products, so that agricultural machinery products have a certain competitive advantage in the price. And in the production process, can better quality control and production management, to ensure the quality stability of products.

In addition, in terms of manufacturing quality control ability, unlike some small enterprises, large-scale construction machinery enterprises have long established a strict quality control system, and the agricultural machinery is very standardized. Engineering machinery products are higher on the quality and safety requirements, enterprises in the long-term production process established strict quality control system, the quality control system applied to the agricultural machinery production, to ensure the quality of agricultural machinery products conform to the standard, improve the reliability and safety of products, enhance consumer trust in the product.

Fourth, the construction machinery enterprises have a strong supply chain and efficient logistics distribution system advantages. In the long-term development process, construction machinery enterprises have established stable cooperative relations with many high-quality raw material suppliers and parts suppliers, and have high-quality supplier resources. After entering into the agricultural machinery business, these supplier resources can provide high-quality raw materials and parts for agricultural machinery production to ensure the quality of agricultural machinery products. At the same time, through long-term cooperation with suppliers, with the increase of manufacturing volume, the agricultural machinery business can also gain greater bargaining power at the upstream suppliers together with the parent companys construction machinery business, which can provide more favorable procurement price and procurement conditions, and further dilute the procurement cost. At the same time, the construction machinery enterprises have established an efficient logistics and distribution system in the process of development, which can quickly and accurately deliver the products to customers. This logistics and distribution system can provide strong support for the sales of agricultural machinery products, improve the delivery efficiency of agricultural machinery products, and enhance customer satisfaction.

Of course, the supply chain advantages are also related to the geography. Such as Liugong dry agricultural machinery, can get close to Yuchai engine resources. But this is only one aspect, agricultural machinery has thousands of parts, one less is not good. Compared with some dry tractor enterprises in Weifang, because the supply chain of Weifang is very complete, so it is difficult for many new entrants to compete with Weifang department or the Luoyang department where Yituo is located.

Fifth, it has certain advantages in sales and service resources, especially in the internationalization advantage, to provide sufficient shared resources for entering into the agricultural machinery business. Most construction machinery enterprises have a wide range of domestic and foreign sales network and customer groups, these sales channels and customer resources can provide a certain convenience for the sales of agricultural machinery products. Through the existing sales channels, it can quickly push agricultural machinery products to the market and improve the market share of products. At the same time, many construction machinery enterprises have established a relatively perfect after-sales service system foundation, which can timely provide customers with technical support and maintenance services.

In the field of agricultural machinery, good after-sales service is very important to improving customer satisfaction and enhancing brand influence. Construction machinery enterprises can introduce the previously perfect after-sales service system into agricultural machinery products to provide customers with high-quality after-sales service and improve customer loyalty. However, I will also mention later that, compared with the particularity of agricultural machinery, the after-sales service system of construction machinery enterprises is still very insufficient.

Especially promising is the strong advantage of construction machinery in internationalization. Data show that in the first half of this year, Chinas import and export volume of construction machinery was 27.134 billion US dollars, up 3.13% year on year. Among them, the export volume reached us $25.837 billion, up 3.38% year on year. The overseas business income of Zoomlion was 12.048 billion yuan, accounting for 49.10%; the international income of Xugong Machinery was 21.901 billion yuan, accounting for 44.13% of the total revenue. From the perspective of figures, Zoomlion, Xugong and other leading construction machinery enterprises have a very high degree of internationalization. They can make use of the parent companys overseas sales network covering many countries and regions around the world and the base advantages of acquiring subsidiaries to well empower the overseas business of their agricultural machinery. In 2020, Zhonglian Agricultural Machinery acquired the German agricultural machinery and tools brand “Rabe” with a history of more than 130 years and launched two high-end agricultural machinery and tools products Albatros suspension flip plough and PKE power drive rake, combining tractors and harvesting machinery to provide users with full mechanized services such as ploughing, rake, sowing and harvesting. In the past two years, the growth of overseas export business can not only become the engine of the overall performance growth of such enterprises, but also can effectively smooth the gap in the decline of the domestic agricultural machinery market.

Construction machinery enterprises dry agricultural machinery, naturally also has its disadvantages can not be ignored.

The first is their lack of understanding of the agricultural operating environment and farmers needs. For example, in terms of the applicability of working environment, construction machinery usually operates in relatively smooth, solid site and other environments, while agricultural machinery needs to work in the complex and changeable farmland environment, such as soft land, muddy paddy fields, rolling hills, etc. When designing and manufacturing agricultural machinery, construction machinery enterprises may not consider the passability, stability and applicability of agricultural machinery in different farmland environments, resulting in problems and walking difficulties in actual use; or due to the lack of deep understanding of agricultural production process and demand, it is difficult to fully meet the actual needs of farmers in the functional design of agricultural machinery products. Another point is the lack of fit with agricultural production demand. Some leaders of construction machinery enterprises first entered the industry, the lack of understanding of agricultural production, the lack of practical perception. Agricultural production has strong seasonality and particularity, and different crops, different planting and harvesting stages have specific requirements for the function and performance of agricultural machinery.

A great test is that when construction machinery works, the general host is static (do not walk), while agricultural machinery works while walking, so the test of the machine under many working conditions is stronger. You can do good construction machinery, but it does not necessarily mean that you can do good agricultural machinery. There are many people from the field of construction machinery have issued such a sigh.

Secondly, the construction machinery enterprises dry agricultural machinery, in the product research and development of the targeted is weak. On the one hand, some construction machinery enterprises are facing difficulties in agronomy combination. The research and development and application of agricultural machinery need to be closely combined with agronomy to better serve agricultural production. However, the R & D team of construction machinery enterprises is mainly familiar with engineering technology and have limited knowledge of planting technology, cultivation technology, plant protection technology and other agronomic knowledge in the agricultural field, which makes it difficult for them to perfectly integrate engineering technology with agronomic requirements in the research and development of agricultural machinery products, thus affecting the applicability of products. On the other hand, many construction machinery enterprises lack the attention to the small agricultural machinery with low added value. Construction machinery enterprises are often good at manufacturing large and heavy machinery and equipment. After entering the field of agricultural machinery, they may be more inclined to develop and produce large agricultural machinery products to give play to their advantages in large equipment manufacturing, while lack attention to small and medium-sized agricultural machinery and miss some market segment opportunities.

Third, the sales channels and the service network do not match. There are obvious differences in sales channels between agricultural machinery and construction machinery. The latters sales are mainly for professional customers such as construction enterprises and engineering contractors. The sales channels are relatively concentrated, and the purchase decision process of customers is rational and professional, paying attention to factors such as performance, quality and price of products. The sales target of agricultural machinery is the majority of farmers, and the sales channels are relatively scattered. When farmers buy agricultural machinery, they will not only pay attention to the performance and price of products, but also be affected by brand reputation, after-sales service, subsidy policies and other factors. The original sales channels and sales mode of construction machinery enterprises are difficult to directly apply to the sales of agricultural machinery, so it is necessary to reestablish and expand the sales channels suitable for the agricultural machinery market.

Fourth, after the construction machinery enters the agricultural machinery business, it generally faces greater after-sales service challenges. The seasonal operation of agricultural machinery is strong, once in the busy season is indeed “an inch of time an inch of gold”, the machine needs to be repaired and maintained in time after failure, otherwise it will bring huge losses to farmers and cause a strong aversion to the brand. The after-sales service network of construction machinery enterprises is mainly concentrated in urban and industrial areas, and the coverage of service outlets in rural areas is insufficient. The establishment of a perfect agricultural machinery after-sales service network needs to invest a lot of manpower, material resources and financial resources, and needs to cultivate a technical service team familiar with agricultural machinery repair and maintenance, which is not easy for construction machinery enterprises.

Fifth, the brand awareness and market acceptance among farmer users are low. Construction machinery enterprises have high visibility and brand influence in the field of engineering construction, but in the agricultural field of agriculture, farmers cognition and trust in agricultural machinery brand is mainly based on long-term use experience and word-of-mouth communication. For the new construction machinery enterprises entering the field of agricultural machinery, the popularity and reputation of their brands in the agricultural field need to be accumulated from scratch, which leads to the market promotion and brand precipitation of agricultural machinery products need a long accumulation process of agricultural machinery products.

Sixth, the market competition pressure is larger. Agricultural machinery market has some traditional agricultural machinery enterprises, such asChina a drag, Weichai Lewo, Ward Agricultural Machinery, Changzhou Dongfeng, etc., these enterprises have accumulated rich experience and customer resources in the long-term development process, with a high market share and brand loyalty. After construction machinery enterprises enter the agricultural machinery market, they need to compete with these traditional agricultural machinery enterprises and face greater market competition pressure. In terms of brand recognition and market acceptance, construction machinery enterprises are at a disadvantage, and they need to spend more time and energy to improve their brand image and market share.

In addition, for the construction machinery enterprises dry agricultural machinery, there are also policies and regulations, industry standards and other aspects of the adaptation problems, involving the product marketing, sales, safety, performance, quality and other aspects. Construction machinery is a highly market product field, and agricultural machinery is currently a field driven by policy, especially the agricultural machinery purchase subsidy policy. The national subsidy policies for the purchase of agricultural machinery, including the subsidy policies for the purchase and application of agricultural machinery, the land deep loosening policy, the support policies for the comprehensive utilization of straw, the financial and credit policies of agricultural machinery, etc., which have an important impact on farmers purchase of agricultural machinery and tools. Before being put into the market and obtaining the subsidy qualification, it is also necessary to carry out a large number of promotion and appraisal tests that require a certain time limit and obtain certificates. Construction machinery enterprises of agricultural machinery related subsidy policy may not be enough in-depth, public relations resources as some existing enterprises especially several leading enterprises, need to spend a lot of time and energy, arrange personnel to learn and adapt to these standards and regulations, otherwise there may be products does not conform to the standard, cannot through promotion appraisal or strong certification, cannot meet the requirements of subsidy policy lead to enjoy subsidies, directly affect the product listing and sales (process), dealer promotion will and farmersBuy meaning

For construction machinery enterprises dry agricultural machinery, the authors several final see for reference.

First, we must be strategically determined. Dont do it, do it well. Investors or decision-makers should not be anxious in their mentality. Industry volatility is normal, can not be up forever. When the market is good, let the team seize the development opportunity; when the market is bad, have the perseverance and confidence, try to calm the fluctuations, improve the market share, and take positive measures to prepare for the next round of market recovery and long-term development of the enterprise.

Second, it is necessary to have the tactical perseverance. Perseverance, steady and steady, do not do industry speculators. It is necessary to strengthen the understanding of the agricultural machinery industry, including the study of the industry regulations and policy standards, the understanding of agriculture and farmers needs, and the understanding of farming time and agronomy. Professional talents should be trained in all aspects. As mentioned above, in view of the importance of agricultural machinery purchase subsidies and promotion appraisal, for some enterprises with relatively complete product line, we need to invest certain professionals to study policy provisions, promotion appraisal, subsidy archiving and other matters.

Third, we must have a common heart. The enterprise decision-making and execution team must adopt the attitude of calm, neither looking at the difficulty of high entry, nor looking at the difficulty of low entry. It cannot be denied that we once have from construction machinery to agricultural machinery industry people, think the construction machinery industry level is high, enterprise scale, feel it is easy to do good agricultural machinery business, cowhide coax, and finally hit the south wall. Not only domestic construction machinery enterprises, but also foreign agricultural machinery enterprises introduced professional managers from construction machinery a few years ago, and later there are few bright spots. This is clearly not desirable.

Fourth, in terms of development measures, we must be down to earth and not blindly hold high. In terms of product design, marketing means, financial support and other aspects, we should not all adopt the experience of the construction machinery industry, but constantly try and error, and some good practices and experience in the field of construction machinery, selectively implanted into the agricultural achinery industry and their own enterprises. In particular, construction machinery enterprises should pay attention to the high concentration of services, such as spring ploughing production, “three summer” and “three autumn” busy season, to do a good job in service, parts supply, to improve the satisfaction of users.

Fifth, we should transform the advantages of construction machinery enterprises, especially their technological advantages, into market increment. In fact, this is also an aspect of the earth. After entering the agricultural machinery can not do some lofty products. Agricultural machinery industry, and construction machinery, automobile products, is a scale of the winning industry. Some enterprises or feel that their strength is very cattle, have a strong technical advantage, can make higher than the current agricultural machinery enterprises first class two or even far ahead of the products. Notice, the enterprise has the strength has the ability to dry high products, dry advanced products is good, each industry also needs such leading enterprises to lead and drive, but to consider the market capacity, consider the market sales, unless you want to do a small and beautiful enterprise market segment. If you want to do bigger and stronger, or to do the market base plate of the largest products, which naturally includes tractors and harvesting machinery. Throughout the world, the agricultural machinery giants include these businesses.

Company Profile

Hebei Xingtang Huaicheng Machinery Equipment Co., Ltd. is an enterprise that integrates design, development, manufacturing, engineering installation, and after-sales service. Our company has advanced production equipment, strong technical strength, complete testing equipment, and strict management system, and is a designated backbone enterprise in the livestock machinery industry.

Our company specializes in producing various models of TMR fully mixed feed preparation machines, solid fertilizer trucks, liquid fertilizer trucks, manure cleaning trucks, feeding trucks, silage reclaimers, throwing trucks, grass bundle crushers, constant temperature drinking water tanks, cow neck shackles, cow beds, cow body brushes, various accessories and other livestock facilities and agricultural machinery.

Our company provides a one-stop service from cattle farm design to installation. No matter where the customer is, our technical personnel will personally conduct technical training on site to improve their operation and maintenance skills and promote harmonious development. Our pursuit is to be innovative, and our aim is to focus on management and improve quality. Hebei Xingtang Huaicheng Machinery Equipment Co., Ltd. sincerely hopes to cooperate with distributors and sister enterprises to achieve common development and contribute to serving agriculture, rural areas and farmers!

Contact phone number: +86-115613312872 (same as WeChat)

Pack and ship

The machine is wrapped in film, which is effectively waterproof and dustproof. When the machines arrive at your facility, they will be clean and brand new.

FAQ

1. Who are we?
We are headquartered in Hebei, China, starting in 2020, selling to South Asia (20.00%), East Asia (20.00%), Middle East (10.00%),Southeast Asia (10.00%), North America (10.00%). There are about 201-300 people in our office in total.
2. How do we ensure quality?
Before mass production is always a pre-production sample;
Always conduct final inspection before shipment;
3. What can you buy from us?
Dust collector, magnetic extractor, linear vibrating screen, sand washing machine, drum dryer.
4. Why should you buy from us instead of other suppliers?
The company adheres to the concept of “technology first, integrity first” and has won the trust of our customers with
technology and product quality, reasonable prices, and timely service.
5. What services can we provide?
Accept delivery terms: CFR、CIF、EXW、CIP、FCA、DDP;
Accepted payment currencies: US dollars, euros, Japanese， Canadian dollars, Hong Kong dollars, British pounds, RMB;
Accepted payment methods: T/T, L/C, Western Union;
Spoken Languages: English, Chinese, Japanese